Mason Hinton

Converting the Surfers

Major television networks have been in control of what you watch, when you watch it and how often you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television netw... Read >

Hiring a Marketing Specialist

makes. 2. Experience. Marketing is so specialized and complex that I recommend you hire someone who has provided marketing services for a minimum of 15 years. But, don't assume that because the person has been in business 15 years, he has the knowledg... Read >

Marketing Offline

product they offer at some stage in the future. I often wonder why more websites aren't promoted in this way by simply adding the company website URL also, you definitely should do this as part of your Offline Marketing! 5. Flyers - Post flyers on fre... Read >

Niche Marketing for Results

1. Making More cash - Most individuals desire to make more money. They want to keep off not being able to buy all their needs and wants. You could object product niches for employment, home businesses, networking marketing, affiliate programs, employment ... Read >

E-Learning as a Marketing Tool

Customer acquisition and customer retention are important issues for any company today. A simple definition of "customer acquisition" is the process of acquiring or obtaining new customers, and/or converting prospects to customers. "Customer retention" is... Read >

Why You Should Make Use of Ezines

What's an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers. An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to your ... Read >

Women in Business: Unconventional Marketing

Many women restaurant owners and managers have learned how to drive a starving crowd to their restaurants on a shoe string budget. On the other hand, many men restaurant owners and managers seem more likely to stick with the status quo and many keep us... Read >

Streaming Income

very difficult to market yourself effectively. 2. Sell your own products. These can be information products (books, home study courses, CDs, special reports, etc.) or they can be physical products. You can also group similar products into product lines... Read >

How to Motivate Your Customers

Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way relationship that grows one step at a time before it leads to the church doors. You can't rush it... you can't skip it... if y... Read >

Expanding Your Business

1. Find Your Niche Chances are, you already have a target audience that you are marketing your products to. Let's face it, you're probably looking for ways to increase your market audience and profit...or you probably wouldn't be reading this article. ... Read >

How to Lose a Customer

1. Let Them Procrastinate Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the diner... Read >

Three Cutting-Edge Strategies

1. Explore New Advertising Methods The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public... Read >

How to Create a Great Opt-in List

With so many optin email lists out there, your really need to come up with a hook to attractive subscribers. It needs to have something special or different. It could be something you offer inside every newsletter issue, like interviews with experts. Or t... Read >

How to Survive a Recession

Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren't available during better economic times. 1. Get M... Read >

Outsmarting the Competition

Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but th... Read >